Cone-y Island

Screen Shot 2016-04-07 at 2.25.37 PM.png

Ruff helps out at a traffic safety event in Connecticut. For more visit his driving safety features.

 

guide_search4

 

 

 

Advertisements

Behavioral Change & Traffic Safety

Picture of Ruff scared while driving

Hosted by the National Highway Traffic Safety Administration, Bill presented Ruff’s distracted driving project at an event looking at innovation in road safety. The project’s 3 million+ video views and unusual approach seemed to resonate with many of the attendees – national, state and local folks in law enforcement, transport and public health.

Bill then also joined a lively panel with researchers, psychologists, a judge, doctors and public health specialists to dig into the challenges of reducing road deaths (currently 32,000 per year in the US, and rising).

IMG_2544-1.JPG.

This comes on a day that NHTSA has also made steps towards driverless cars.

 

Ruff Goes to Hartford

Screen Shot 2015-12-11 at 6.19.43 AM.png

Ruff’s new Distracted Driving program got its official launch in Hartford with a museum event that included kids, federal and state safety officials, WGBHers, and kids playing games and taking a safe driving pledge. And Ruff was there too.

Screen Shot 2015-12-11 at 6.19.29 AM

“We understand that the proliferation of mobile devices means that this will be a difficult habit for people to break, which is why we are advocating for our best, and most vocal allies — our children — to speak up,” says Connecticut DOT Commissioner James P. Redeker.

Screen Shot 2015-12-11 at 6.20.48 AM.png

“Connecticut has been a national leader in the field of distracted driving prevention. This partnership with WGBH represents our state’s continued commitment to finding innovative ways to connect with the public and educate them that this behavior presents a real danger to them and their families. The integration of the popular character Ruff Ruffman represents another way to change behavior by encouraging non-driving age children to tell their parents not to text and drive. This is a terrific complement to our existing distracted driving programming.”

Screen Shot 2015-12-11 at 6.18.41 AM.png