Behavioral Change & Traffic Safety

Picture of Ruff scared while driving

Hosted by the National Highway Traffic Safety Administration, Bill presented Ruff’s distracted driving project at an event looking at innovation in road safety. The project’s 3 million+ video views and unusual approach seemed to resonate with many of the attendees – national, state and local folks in law enforcement, transport and public health.

Bill then also joined a lively panel with researchers, psychologists, a judge, doctors and public health specialists to dig into the challenges of reducing road deaths (currently 32,000 per year in the US, and rising).

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This comes on a day that NHTSA has also made steps towards driverless cars.

 

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