Ruff’s new Distracted Driving program got its official launch in Hartford with a museum event that included kids, federal and state safety officials, WGBHers, and kids playing games and taking a safe driving pledge. And Ruff was there too.
“We understand that the proliferation of mobile devices means that this will be a difficult habit for people to break, which is why we are advocating for our best, and most vocal allies — our children — to speak up,” says Connecticut DOT Commissioner James P. Redeker.
“Connecticut has been a national leader in the field of distracted driving prevention. This partnership with WGBH represents our state’s continued commitment to finding innovative ways to connect with the public and educate them that this behavior presents a real danger to them and their families. The integration of the popular character Ruff Ruffman represents another way to change behavior by encouraging non-driving age children to tell their parents not to text and drive. This is a terrific complement to our existing distracted driving programming.”